|
|
Statistics
Categories: 9
Subcategories: 0
Total Posts/Links: 1855
Pending: 606
Today: 0
|
|
|
| ID: | 11690 | | Title: | Marketing Communications Director US and Latin America / The Associated Press / New York, NY - http://feeds.paidcontent.org/~r/dmjobs/~3/403209936/ | | Description: |  The Associated Press/New York, NY
The Associated Press is seeking a Marketing Communications Director - US and Latin America for its New York City office.
The Marketing Communications Director will be responsible for translating the needs of the sales and product groups in the US and Latin America into highly effective marketing and sales support activity and programs. This role is the focal point for all customer and member focused product marketing activity in the US. It will require a clear understanding of the different needs of APs customers and how best to support revenue growth from APs portfolio of products and services. As leader of the marketing communication group it will be essential to work closely with the sales team in the US to understand and anticipate their marketing communications needs
RESPONSIBILITIES:
• Develops marketing communication plans with sales and product groups and ensures the delivery of differentiated marketing materials and initiatives
• Provides dedicated support to US sales teams across all areas of the business
• Works closely with new product development team to define and deliver materials and activity to support new product launches
• Manages a client marketing team that is responsible for events, PR support, development of printed media and overall promotional support.
• Works closely with the creative, design and online marketing resources within marketing group to agree deliverables from them
• Creates templates for marketing activity that can be adapted for international use
• Sets budgets and oversees timetable for all projects
• Monitors and reports on progress and effectiveness of all marketing activity
• Sets priorities and manages internal communication
• Ensures alignment and consistency of all product marketing with overall corporate brand strategy
• Supports product analysis and product research activity
QUALIFICATIONS:
• Minimum of 7 years marketing experience
• Minimum of 3 years experience of managing a team of staff
• Demonstrable success in managing and delivering effective marketing communications programs
• Familiarity with best practice online marketing techniques
• Good understanding of the sales process
• Strong command of branding fundamentals
• A proactive, engaging manager, well-versed in marketing techniques
• Strong influencing and interpersonal skills
• Clear and effective communicator
• Ability to command the respect of senior managers
• Passionate and innovative in approach to their work
Apply To Job
| | Category: | Tests | | Link Owner: | | | Date Added: | September 25, 2008 10:20:03 PM | | Number Hits: | 0 | | |
|
